What I’m about to tell you might ruffle a few feathers…
Unless you’re just starting out and your list is smaller than 10,000 people
Using a shared email autoresponder will ACTUALLY hurt your email deliverability.
Many of your emails will land in the promotions tab that nobody checks.
Or even worse, in spam.
The thing is, you’re sharing your email deliverability reputation with other senders on the platform.
The same shared public pool of IPs that everyone sends from.
If they send low quality emails (most certainly), or even worse, spam…
That doesn’t only affect them.
It affects you as well.
You can do everything perfectly and it still doesn’t matter, because others will drag your open rates down with theirs.
So what can you do?